fruitwater

fruitwater was a 360º campaign featuring Christina Applegate including print, out of home, point of sale, social/digital, and tvc. All platforms worked together to bring awareness and engagement to the community. Encouraging the audience to “steal a moment” for themselves.

Social content was responsive, relevant, and often featured user-generated content.

My roles included art direction, design, writing, mechanical production, social extensions, and frequently … mixology.